Integrated Marketing Case Study

Here is work we just completed for a company in Irvine. It was a wonderful gig and it was very enjoyable working with them. Here is what The head of marketing said about the relationship and the work.

“I am delighted to endorse the work done by Scott Shellstrom for Super Color Digital. Scott was responsible for the creative direction on our brand. In a few months he delivered some wonderful work from web design, corporate video, monthly newsletters, collaterals and campaigns, across both traditional and digital medium. His understanding of the new age medium is exceptional.

He is a very easy person to work, thanks to his exceptionally positive attitude and clear and open communication. He is a perfect blend of both strategic and creative skills.

Scott is fast, innovative and extremely talented. Scott has a deep knowledge of the tools used, willingness to share the knowledge and tremendous creative insights which is why I believe he is one of those designers who “gets it.”” April 19, 2012

Top qualities: Great Results, Personable, Expert

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Integrated Advertising Agency.com and Integrated Creative Director.com are Born.

          

Integrated Advertising Agency.com is now up as well as Integrated Creative Director.com

It had come to my attention that when someone wanted Integrated Advertising they did not Google Scott Shellstrom. So I decided for the sake of SEO and SES (my initials) to build sites under these URLs. Come over and visit when you get a chance.

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Leonardo da Vinci – The First Integrated Creative Director

Leo was the first Integrated Creative Director, and before he was famous, before he painted the Mona Lisa and the Last Supper, before he invented the helicopter, before he drew the most famous image of man, before he was all of these things, Leonardo da Vinci was an armorer, a weapons guy, a maker of things that go “boom”.

He had to put together a resume to get his next gig. So in 1482, at the age of 30, he wrote out a letter and a list of his capabilities and sent it off to Ludovico il Moro, Duke of Milan….

First Integrated Creative Director

First Integrated Creative Director

The translation of this letter is quite remarkable:

“Most Illustrious Lord, Having now sufficiently considered the specimens of all those who proclaim themselves skilled contrivers of instruments of war, and that the invention and operation of the said instruments are nothing different from those in common use: I shall endeavor, without prejudice to any one else, to explain myself to your Excellency, showing your Lordship my secret, and then offering them to your best pleasure and approbation to work with effect at opportune moments on all those things which, in part, shall be briefly noted below. 

1. I have a sort of extremely light and strong bridges, adapted to be most easily carried, and with them you may pursue, and at any time flee from the enemy; and others, secure and indestructible by fire and battle, easy and convenient to lift and place. Also methods of burning and destroying those of the enemy.

2. I know how, when a place is besieged, to take the water out of the trenches, and make endless variety of bridges, and covered ways and ladders, and other machines pertaining to such expeditions.

3. If, by reason of the height of the banks, or the strength of the place and its position, it is impossible, when besieging a place, to avail oneself of the plan of bombardment, I have methods for destroying every rock or other fortress, even if it were founded on a rock, etc. 

4. Again, I have kinds of mortars; most convenient and easy to carry; and with these I can fling small stones almost resembling a storm; and with the smoke of these cause great terror to the enemy, to his great detriment and confusion.

5. And if the fight should be at sea I have kinds of many machines most efficient for offense and defense; and vessels which will resist the attack of the largest guns and powder and fumes.

6. I have means by secret and tortuous mines and ways, made without noise, to reach a designated spot, even if it were needed to pass under a trench or a river. 

7. I will make covered chariots, safe and unattackable, which, entering among the enemy with their artillery, there is no body of men so great but they would break them. And behind these, infantry could follow quite unhurt and without any hindrance.

8. In case of need I will make big guns, mortars, and light ordnance of fine and useful forms, out of the common type.

9. Where the operation of bombardment might fail, I would contrive catapults, mangonels, trabocchi, and other machines of marvellous efficacy and not in common use. And in short, according to the variety of cases, I can contrive various and endless means of offense and defense.

10. In times of peace I believe I can give perfect satisfaction and to the equal of any other in architecture and the composition of buildings public and private; and in guiding water from one place to another.

11. I can carry out sculpture in marble, bronze, or clay, and also I can do in painting whatever may be done, as well as any other, be he who he may.

Again, the bronze horse may be taken in hand, which is to be to the immortal glory and eternal honor of the prince your father of happy memory, and of the illustrious house of Sforza.

And if any of the above-named things seem to anyone to be impossible or not feasible, I am most ready to make the experiment in your park, or in whatever place may please your Excellency — to whom I comment myself with the utmost humility, etc.”

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Integrated Creative Director video done… Website IntegratedCreativeDirector.com coming soon.

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Street Art ROCKS!!!


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Lingerie Model Grows a Pair for Testicular Cancer (NSFW) JWT London’s truly ballsy PSA By Tim Nudd

Well, this is kind of weird (and not safe for work)—a PSA from JWT London about how men should check themselves for testicular cancer. But it stars lingerie model Rhian Sugden, who is female, you point out. That’s correct. She can’t demonstrate the proper technique for a testicular-cancer self-check, you claim. Well, just watch. It’s definitely the most ballsy ad we’ve seen since last year’s True Clean Towel spot.

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Must see video Logorama you will LOVE this!

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